The amount of gameplay content Sega packed into Sonic Adventure 2 - story campaigns from the Hero and Dark perspectives, side missions, and the beloved Chao Garden - was enough to give fans enough bang for their buck. The game was featured on the cover of several magazines, contests were run for a chance to win the game along with some Sonic 10th Anniversary merchandise, and a giant poster of Shadow the Hedgehog with the caption “Unleashed” draped the Los Angeles Convention Center like the American flag at E3 2001. Take the hype cycle around Sonic Adventure 2, the 10th-anniversary title for the series, for instance. In some ways, Sonic Frontiers‘ aggressive marketing push is a return to the early 2000s.
SONIC FRONTIERS CHAO SERIES
That’s consistent with the rest of the game’s marketing cycle, which shows that Sega is more confident about the series than it has been in years. The price tag deviates from the cost of past Sonic games, and that’s another sign that Sega believes Frontiers has the scope of a full-sized Sonic game - especially since it’s the first open-world game in Sonic’s history. Most current-gen AAA games are priced between $60 and $70 due to enhanced graphics, controls, and the engines they run on, but some have balked at Frontiers ’ price tag not only because it’s “too expensive,” but because they can’t remember the last time a Sonic game cost that much. It’s a big gamble to go all in on, but also a sore point for some Sonic fans. In fact, Sega is so sure about Sonic Frontiers that it’s pricing the game at $60 - or in the case of the Digital Deluxe Edition, $70 - and putting it in direct competition with God of War: Ragnarok and Pokemon Scarlet and Violet in November.
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